3.7.0 introduced a pretty useful feature for those using the http api.
You can now use an octet content type to read/write with atom feeds.
No transformations etc happen on the octet path. You can as an example
store protobufs or flatmap serialized things now. It is also faster to
store and retrieve information in this way even for say json/xml as no
transformations occur on them.
Cheers,
Greg